That is the correct order of the R's but there is no incentive to do that in the US and sometimes there even a perverse/reverse incentive in increase consumptio

That is the correct order of the R's but there is no incentive to do that in the US and sometimes there even a perverse/reverse incentive in increase consumption and waste. Manufacturers make money buy selling products with pretty looking packaging. Waste management companies make money by picking up garbage and even more by picking up recycling. Recycling plants make money either through subsidies or by operating in regions were they can get the few profitable materials to resell such as aluminum. No one in the chain currently makes money through reduce and reuse.