He praised them then damned them in the very next sentence. "Less would be better everywhere". Funny how that is quoted far less often on the internet. Now it's

He praised them then damned them in the very next sentence. "Less would be better everywhere". Funny how that is quoted far less often on the internet. Now it's certainly not just Apple he's criticising but the excess of replacing everything on one, two or three year cycles. He then criticised them more extensively in a more recent interview than the heavily mis-quoted documentary. Apple? Ive manages to directly copy (iPod, webcam, podcast and calculator app etc) Braun, or parody them. He was infinitely better whilst Jobs was still around to keep him on a very short lead. That shows through in every product in the current Apple range. The stupid people who wrote the article? Well, Tog is the guy who wrote Apple's Human Interface Guidelines, and created a good chunk of the Mac and other UIs. Don Norman is the Norman in Neilsen Norman group, as well as writing the book others have mentioned. Far more respected in the field than most authors on the topic, and both did lengthy stints at Apple.