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Does Google make its own content which gets preferentially treated based on AMP, or why is this anticompetitive?
by jimmaswell 8y ago
Does Google make its own content which gets preferentially treated based on AMP, or why is this anticompetitive?
- bduerst 8y agoIt's not anticompetitive. It's a web standard that anyone can roll on their own domain (like amp.reddit.com), or host on a certified CDN (like Cloudflare) to get the icon in search results. Bing, Yandex, etc. can add icons or carousels in their results too if they wanted to.
- vatueil 8y agoIn fact, Bing does have a news carousel with AMP icons and their own AMP cache. Microsoft has long used AMP and their support is increasing: - https://blogs.bing.com/search/September-2016/bing-app-joins-the-amp-open-source-effort https://blogs.bing.com/search/September-2016/bing-app-joins-... - https://blogs.bing.com/Webmaster-Blog/September-2018/Introducing-Bing-AMP-viewer-and-Bing-AMP-cache https://blogs.bing.com/Webmaster-Blog/September-2018/Introdu... - https://www.bing.com/amp/s/venturebeat.com/2019/05/09/google-creates-dedicated-placement-in-search-results-for-amp-stories-starting-with-travel-category/amp/ https://www.bing.com/amp/s/venturebeat.com/2019/05/09/google... Microsoft is part of the AMP Project's governance as well, along with Cloudflare, Twitter, and other members: https://blog.amp.dev/2018/11/30/amp-projects-new-governance-model-now-in-effect/ https://blog.amp.dev/2018/11/30/amp-projects-new-governance-... I wouldn't be surprised if AMP starts appearing in other Bing search results, or if they start supporting links to AMP pages other than news articles in their carousels (which when you get down to it is basically all this announcement is about).