"most ... readers don’t absorb the intended knowledge. Failure is the default here." All I could think while reading the article is, "If this medium is so inef

"most ... readers don’t absorb the intended knowledge. Failure is the default here." All I could think while reading the article is, "If this medium is so ineffective, why is the author using it to transmit his information?" But then, maybe I didn't absorb the material well enough to get the point, which strengthens his argument! Genius!