This is what happens when society views itself through a prism of most popular (i.e. social media). Certain topics and ways of communicating are more viral so t

This is what happens when society views itself through a prism of most popular (i.e. social media). Certain topics and ways of communicating are more viral so they "win." Signaling allegiance and conviction without accompanying reasoning is easy to do, easy to digest, and contributes to the ongoing popularity of the desired message. It is a great strategy and is effective to the point of being required. If your opponents do it and you don't you will lose. The real problem is people thinking (and being lead to think) that the social media discourse corresponds to reality.