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Strong Opinions Loosely Held Might Be the Worst Idea in Tech
- rjkennedy98 7y agoThis title is a prime example of what he denigrates in his essay. He should change it to: "I am 75% sure Strong Opinions Loosely Held Might Be the Worst Idea in Tech"
- dwighttk 7y agoAt least “might” is in there
- dwaltrip 7y agoEh, I'm sure the version with "might" simply has a higher click-through rate than the version without. Uncertainty and ambiguity are key characteristics of clickbait.
- gridlockd 7y agoNo, the "might" is a necessary weasel-word that keeps the author's integrity safe from having made a (perhaps ludicrous) claim that is highly questionable or just wrong. It is generally overread and therefore fairly neutral in terms of click-through. In cases where integrity is given up on, you won't find weasel words, e.g: https://www.zergnet.com/ https://www.zergnet.com/
- ipince 7y agoWhy? The uncertainty is implied by the use of the word "might"
- SideburnsOfDoom 7y ago> He should change it to: "I am 75% sure Strong Opinions Loosely Held Might Be the Worst Idea in Tech" I'm fairly sure that you meant to say He should change it to: "I am 75% sure that 'Strong Opinions Loosely Held' is the Worst Idea in Tech" Otherwise it's just double-qualified.
- skybrian 7y agoA better way to fix it would be to stop talking about what's the "worst idea". That's just hyperbole; there's no need to compare bad ideas and choose which one is worst, and no serious attempt is made.
- dwaltrip 7y agoIt's pure clickbait. "Worst X in Y" is one of the prototypical clickbait phrases.
- Tade0 7y agoComplete with a "click to tweet quote" to spoon-feed you the exact phrase that you should be sharing on social media.
- dtrailin 7y agoI'm pretty sure that the irony here was intended on the part of the author.
- skywhopper 7y agoI agree that the behavior described in this article is toxic. But I'm surprised the author attributes it to this saying. Maybe I've just missed the aphorism being used as an excuse for bullying. That seems to hang entirely on the word "strong" and miss the other half of the saying entirely, but whatever. If it's being used in a toxic way, then sure, let's stop saying it. But there's a valuable philosophy locked up in the meaning I've always attributed to this saying. Namely, that many--maybe most--architectural decisions in tech don't actually have a correct answer. And so it's more important to pick an approach and stick to it, unless and until there's some compelling reason to change strategy. BUT, when that reason does appear, follow it, and change your mind.
- vvanders 7y agoYeah, I've always interpreted the "loosely held" part to be not strong in your presentation and display skepticism in your own solutions. Sometimes it helps to just put a stake in the sand to kickstart a conversation. What he's talking about looks like jerks using a saying as an excuse, I've seen the same thing with "direct/telling it like it is" as a shield to be an asshole. That has no place anywhere.
- sonnyblarney 7y agoThere's nothing necessarily toxic about being unequivocal. In some situations, people have experience and know better. It's toxic to be unequivocal in situations that are inherently ambiguous and require input. Also, there's something powerful about orienting towards action; often, what matters is less architecture but simply moving forward at a reasonable pace. A mediocre decision is usually better than no decision.
- BeetleB 7y ago>It's toxic to be unequivocal in situations that are inherently ambiguous and require input. The catch is that people will not agree with what is ambiguous and what isn't. Don't assume that something that seems unambiguous is. The other thing not mentioned in the article: The likelihood of misunderstandings and miscommunications. The issue could be as black and white as "This functions gives the wrong answer with this input." It's simple, right? We both agree on the answer it should give. Just run the function and see. How much more unambiguous can you get? What I've found is that a significant percentage of these discussions aren't about what I think they are. Yes, I can insist that the function gives the wrong value. And no, that's not what the other person is even discussing, and neither of us has realized that we're both talking about different things. Stating it unequivocally is a barrier to the discovery process for realizing we're not on the same page. Some people are good at verbal debate. But many don't revel in it, and it's always a pain point for them. They don't want to work with a constant debater. I know in a lot of tech culture, we set the expectation on them to speak up, but that culture is working against human nature - and often results in losing talent that doesn't fit in.
- dwighttk 7y agoTldr: Explicit uncertainty is the solution
- deleted 7y ago[deleted]
- crehn 7y agoIsn’t the proposed “solution” obvious? Isn’t it just normal, decent human behavior in social situations with potentially conflicting views? Does anyone actually speak in absolutes similar to the ones in the article?
- crdoconnor 7y agoYes. People who don't have the competence to judge your competence usually infer competence from confidence. Non technical managers are particularly susceptible to this kind of thing. I find a lot of developers who pick up on this act with overconfidence as a result.
- dictum 7y agoMany thought leaders on social media do. They also write like this. Short sentences, free of uncertainty. They give direct orders, separated by 3 newline characters. Beginners are surprised. If you don't do the same, you cannot count yourself among the best. (This is satire, but if you're online enough to discover this group, you'll recognize them.)
- Tade0 7y agoYou mean like this? https://overreacted.io/name-it-and-they-will-come/ https://overreacted.io/name-it-and-they-will-come/
- SideburnsOfDoom 7y ago> Does anyone actually speak in absolutes similar to the ones in the article? Yes, I've tried to work with techbros whose thinking is "debate me until one of us gives up, last one standing is the winner and it won't be you". It's not good.
- seattle_spring 7y agoIronically, I find the worst offenders to be people who throw around the term "techbro."
- anoncake 7y agoThread from yesterday: https://news.ycombinator.com/item?id=19878830 https://news.ycombinator.com/item?id=19878830
- deleted 7y ago[deleted]
- ianamartin 7y agoStrong Opinions Loosely Held goes right along with Move Fast and Break Things. The bottom line is that if your team can afford to have either one of these attitudes, you aren't doing anything important. Your strong opinion doesn't matter, and you should stop having strong opinions about things you can't explain. It's obnoxious.
- vikramkr 7y agoI've learned the hard way that you always need to be cognizant of other people's defaults in conversation. Willingness to have a vigorous debate is never the assumed default, so even if you are receptive to criticism, other people wont give it. The concept of the percent certainty is intriguing to me, since thinking back on it, it makes a lot of sense that posturing with certainty ("strong opinion") actually likely sends the signal that I am not receptive to criticism- otherwise I would have the self awareness to include in my original statement of opinion that I might be wrong by putting that acknowledgement of uncertainty in. Perhaps even that isn't enough? What I do now is explicitly say "I want your criticism on this" or "your job is to push back" or something since explicitly laying out the expected culture seems to help. Would people naturally interpret the statement of uncertainty as an invitation to disagree or is even that assumption based on a set of social norms around where the author lives? Wouldn't people just get attached to the number for percent certainty and feel insecure challenging that? I wonder if it's simply not explicit enough to set the lind of culture you would want.
- BeetleB 7y ago>What I do now is explicitly say "I want your criticism on this" or "your job is to push back" or something since explicitly laying out the expected culture seems to help. Not as much as you'd like. For many, "your job to push back" is saying "Your job is to argue." Many people want to discuss, not argue. Regarding "I want your criticism": I took a communications workshop, and we discussed this. Make a statement/claim, then follow it up with "Let me know if I got anything wrong." Half the class thought it was a good idea, and the other half said it wasn't (and likely wouldn't engage). The reason was that too many of them had seen the tactic used by insincere, argumentative people, and the very phrasing comes off as adverserial to many (like "show me how I'm wrong!"). The other half of the class was completely surprised by this ("When I say it, I'm sincere!"). The phrase that didn't trigger any problems is "This is how I see it. What do you think?" or "This is how I see it. What is your perspective on it?" or even better "This is how I see it. I'd like to hear your perspective."
- ssivark 7y agoYour communications workshop experience jives well with my observations. Over the last decade or so, I've evolved my expression style to a much more discussion oriented tone (de-escalating the situation) rather than a debate oriented one (trying to prove yourself right, often escalating tensions). If a subject is worth talking about with someone, I hold a frame of mind that they might have something new to say which will augment my understanding of the situation. IME, that makes people much more open to communicate -- they listen to you with an open mind, consider what you're saying, and respond with their perspective. I much prefer this mode of operation, because my perspective had diversified significantly from the things I've learned and I consider it as bringing out the best in the people I communicate with. Conversations are now a collaborative discovery process. "Strong opinions, weakly held" (in it's best spirit) is often a crutch for people who feel paralyzed by ambiguity. This mindset lets them sweep uncertainty under the rug and continue operating ("bias for action") till feedback requires them to change their mind. The problem with that assumption is that the willingness of people around them to express feedback is inversely proportional to the confidence they express. On the topic of being comfortable with ambiguity, I feel Feynman puts it best: https://youtu.be/_MmpUWEW6Is https://youtu.be/_MmpUWEW6Is
- kache_ 7y ago"Stroll through an engineering office and you are likely to hear the (mostly white, mostly male) denizens making statements" Wait, what? Why would the author go so far to generalize something like that based on sex and race?
- smt88 7y agoOverconfidence is absolutely generalizable to men, which I say as a man. As for the author, I understood the sentence to refer to a lack of diversity in engineering offices.
- culturestate 7y agoIt’s not really a stretch to suggest that your average engineering office is mostly white and mostly male. Unnecessary, perhaps, but not inaccurate.
- hgasd 7y agoIt is also not a stretch to suggest that women are not participating much in OSS for free or that garbage men are only white men in my city, yet who dares to do so in public?
- lognp 7y agoFor agitprop to work, it needs to be repeated daily. Only that way people can forget that men have built the whole software infrastructure for free that other people are now getting rich from.
- brigandish 7y agoTo imply, without the subtelty that might justify such hubris, that they are the ones who are truly above this, because they are just so damned woke. It reminds me of George Orwell's classic observation (one of many, let's give credit to those who really deserve it) in The Lion and the Unicorn[1]: > England is perhaps the only great country whose intellectuals are ashamed of their own nationality. In left-wing circles it is always felt that there is something slightly disgraceful in being an Englishman and that it is a duty to snigger at every English institution, from horse racing to suet puddings. It is a strange fact, but it is unquestionably true that almost any English intellectual would feel more ashamed of standing to attention during ‘God save the King’ than of stealing from a poor box. No longer is it only an English disease, millenarianism has spread worldwide and become (ostensibly) a distaste for whiteness and masculinity. There was at least some justification in being against nationalism in Orwell's time, none I can see in this irrational racism-and-sexism-as-self-flagellation for this period. [1] http://orwell.ru/library/essays/lion/english/e_eye http://orwell.ru/library/essays/lion/english/e_eye
- betenoire 7y agoHaving a strong opinion is not the same as being a dismissive asshole. Be informed and educated, trust your judgement, and be willing to change and adapt as needed.
- resters 7y agoPeople who do that kind of thing are just intellectually lazy and most likely prefer an environment where game playing and politics is more important than clear thinking and rationality. Life is too short to work with stupid, intellectually lazy people.
- groby_b 7y agoIt's depressing the term has become that. "Strong opinion" used to mean "I've looked at the arguments and the counterarguments closely, and I've developed the arguments to the point where I'm convinced this is the right answer". Not "I shout the loudest about it". And "weakly held" meant "I am willing to believe there's data out there showing I'm wrong, and I will look at any new data with an open mind". Not "I'll flip if somebody shouts louder". And sure, on the face of it, the proposed solution here addresses that, but... we don't know "how sure" we are of something. It's a made up number. And I'm willing to take bets that the same people who do the loud shouting will be the ones who just declare every certainty 100%. (The smarter ones will pick 98%). The key to making this work is openness to new data. If you want a rhetorical trick to facilitate debate, I prefer the old "Tell me what I'm missing" - it presupposes you don't have all the data, nudging you to be open to counterpoints and validating people who might want to offer counterpoints.
- twiceaday 7y agoThis is what happens when society views itself through a prism of most popular (i.e. social media). Certain topics and ways of communicating are more viral so they "win." Signaling allegiance and conviction without accompanying reasoning is easy to do, easy to digest, and contributes to the ongoing popularity of the desired message. It is a great strategy and is effective to the point of being required. If your opponents do it and you don't you will lose. The real problem is people thinking (and being lead to think) that the social media discourse corresponds to reality.
- mistermann 7y agoI suspect "strong opinions, loosely held" used to be very common in hacker culture (although personally I've never actually heard the phrase used before this other than Jeff Atwood: https://blog.codinghorror.com/strong-opinions-weakly-held/ https://blog.codinghorror.com/strong-opinions-weakly-held/), but as time marched on and the makeup of people working in technology (and people on the internet in general) changed, the younger generations increasingly only saw the "strong opinions" part, and now that's mostly all we have left. My perception is that open-mindedness and nuance in discussions have been steadily decreasing, replaced with hyper-confidence and binary thinking, and the rate of that decrease is accelerating. I wonder if anyone other than me has noticed this change in the nature of forum discussions (here and elsewhere? > Even if someone does have the courage to push back, in practice the original speaker isn’t likely to be holding their opinion as loosely as they think. "isn't likely" is a massive understatement in my personal experience, not only when the topic of discussion is technology, but even more so when the topic is politics. > So, what about the situation where someone else goes first and makes an absolute statement? There is a simple ninja move! Just say “It sounds like you are 100% sure of that, is that right?” If the answer is yes, you can ask them to explain why they are certain and see if they have any data to back it up.... This does seem like quite the ninja move, I like it. > ...If not, you’ll have prompted them to assess their actual level of conviction, sharpen their thinking, and open up the conversation. It is a simple, kind way of helping them develop a style of thinking and communication that will improve your organization. I am very curious if this ninja move will indeed be received/interpreted in the real world as a "simple, kind way of helping them develop a style of thinking and communication that will improve your organization." I predict (80% certainty) that kind of reception will be quite rare (<50%).
- TheOtherHobbes 7y agoA while back I was reading a memoir by someone who consulted for DEC in the 70s and 80s, and he was astounded that engineering meetings were sometimes full of people shouting at each other. Apparently this was considered a normal way to find consensus. So - things may not have changed as much as you say. (See also Usenet in the 90s.) What has changed is YouTube culture, which seems to have a scary number of people SHOUTING and EMOTING in VERY EXTROVERT WAYS DIRECT TO CAMERA with plenty of FAST CUTS and ASIDES, even when making videos about technical content. Sometimes it's entertaining, but just as often it's tiresome and distracting. I wouldn't object if it was toned down.
- deleted 7y ago[deleted]
- tepidandroid 7y agoThe way I see it, there are two choices: Choice #1 is debating with engineers who have strong but loosely held opinions. This path is the way of 'moving fast and breaking things'. Choice #2 is debating with engineers who have mild convictions at best. This is the path of endless bike-shedding and yak-shaving. Option 1 implies that people aren't afraid to take leadership of an idea and accept responsibility for its consequences if things go wrong, which is conducive to iterative development and innovation. It implies that the person making the strong case for a decision has done thorough research on the matter and has good reason to be confident in their approach. Option 2 is more of an ego-preservation mechanism where people hedge their opinions to protect themselves from criticism if things go wrong. You don't know how they really feel about the matter because everyone is walking on eggshells in order to preserve one another's egos. People don't want to say anything with conviction and most of the time would rather say nothing at all. Anyone who has ever tried to elicit candid feedback from option 2's engineers will know what I mean.
- BeetleB 7y agoYour comment is a classic example of a "strong opinion", and I thought quite a bit about whether I should bother to engage. And this is precisely what people will do when you state something they don't agree with: "Is it worth my time to engage with you?" >Option 1 implies that people aren't afraid to take leadership of an idea and accept responsibility for its consequences if things go wrong, which is conducive to iterative development and innovation. It implies that the person making the strong case for a decision has done thorough research on the matter and has good reason to be confident in their approach. Yet I've come across too many people who have identical behavior to Choice #1, and have not done enough due diligence in their research, and whose reasons are strongly biased towards their own comfort. >Option 2 is more of an ego-preservation mechanism where people hedge their opinions to protect themselves from criticism if things go wrong. You don't know how they really feel about the matter because everyone is walking on eggshells in order to preserve one another's egos. People don't want to say anything with conviction and most of the time would rather say nothing at all. Yet I've come across too many people who have identical behavior to Choice #2 who don't have any egos at stake - they just do not speak in a confidence signaling manner. Their tone is no reflection of the accuracy of what they say. >Anyone who has ever tried to elicit candid feedback from option 2's engineers will know what I mean. I have, and have often succeeded. Anyone who has tried and failed with option 2 is strongly encouraged to study the art of communication. I assure you: The failure is not on the part of the people who exhibit this behavior. Your description of the situation is incomplete, and is missing quite a few other Choices. Amusingly enough, in the book Crucial Conversations, they start off early with people who have the same view as you on Option 2. They call it The Fool's Choice: "Either I state what I think and damage the relationship, or I preserve the relationship at the cost of not getting what I want." They discuss it early in the book because people will simply not become better communicators while they believe in the Fool's Choice. After reading 2-3 different books on communications, you'll generally see communication problems in the wild as, frankly, textbook examples of bad communications. Almost all scenarios are in one of these books.
- skybrian 7y agoThe problem described here is basically exaggeration, and it's not limited to tech, it's become a very common cliche on Twitter to exaggerate for effect. It has also taken over many topics on Hacker News. (You might as well skip most discussion of privacy issues, for example.) I wonder what it would take to start a community where we downvote exaggeration, much like we do jokes on Hacker News?
- jhatemyjob 7y agoThis describes my manager pretty well. The solution described in this article did not work for me. I am going to quit in about a month.
- yanowitz 7y agoAmong my favorite non-engineering books to help engineers is Annie Duke’s Thinking in Bets (referenced in the article). It approaches probabilistic thinking systematically (some of the book reflects my own trial-and-error learnings but with far more rigor). It also cites a lot of literature on decision making if you feel like doing a depth first search. For example: One new tool for me: the pre-mortem. Given a major deliverable or initiative, pretend it’s, say, 90 days from now, and the project is a flaming crater. Go around the room with everyone throwing out ideas of what “went” wrong. Then assign probabilities to the various issues and discuss possible motivations. It’s difficult to overstate how valuable this tool is. It also gamifies what can be considered negative thinking or nay-saying. Or, get 60% of the benefit by listening to this interview with her: https://overcast.fm/+Ei1D2qbQQ https://overcast.fm/+Ei1D2qbQQ If that doesn’t grab you within 15 minutes, bail. But if this topic is interesting to you, I suspect you’ll easily devour the whole thing. (Edited to add pre-mortem)
- mabbo 7y ago> What really happens? The loudest, most bombastic engineer states their case with certainty, and that shuts down discussion. Oh neat, he's talking about me. I'm terrible for this. I know it. I struggle with it. And I hope that over time I improve, get better at it. Because I've met people like me, ones who don't know it's a problem, and they're very difficult to work with.
- scruple 7y agoI believe that I used to be guilty of this, as well. Maybe I still am, but I haven't gotten much feedback on it in a long while (and I try to elicit feedback on these things _very_ frequently -- weekly). What I've done is to take a step back and try to channel communications into asynchronous channels. I find it very challenging, if not outright impossible (again, this may just be me and my personality talking) to try to explain my thoughts and opinions in real-time in a room, or worse a video conference, where you're forced to make all manner of assumptions about other peoples understandings of what you are saying. When it goes async, you can lay out the foundation and point towards specific points in the sort of nuanced and context-rich environment that technical conversations demand. On the team that I lead, this looks like Slack, email, Confluence, and Jira. Decisions are distilled down from all of these sources and worked on in shared documents, maintained in a decisions log that people can be pointed towards to get a better understanding of the projects. This documentation is very useful for rooting out incorrect assumptions, inaccuracies, confusion, etc..., in the topics that we talk about. It takes a lot of work, of course, but I think the outcome is better. This team has much more cohesion and a higher degree of collaboration (as in boosting each other up vs. simple cooperation) than the other teams I've been part of.
- InTheArena 7y agoI think there is a really interesting subtext is that the certainty attitude also has severe communications challenges with people who are not self-confident and loud engineers (Usually minorities and introverts get shut down in this process).
- InTheArena 7y agoIronically, one reason I think this gets adopted not because in in-team dynamics, but rather managing upwards dynamics. Speaking without qualification and with certainty is often the only way to survive in management structures.
- coffeefirst 7y agoI’ve always taken this phrase to be a contradiction. If you’re always certain but frequently changing your mind, shouldn’t it lead you to, gradually, understand that you need to reserve a shred of doubt?
- azhu 7y agoI'm also sometimes confused by how people don't get this. Anybody honest with themselves should realize their phenomenal fallibility. Life necessarily involves drawing conclusions from incomplete data. I can't see how it's reasonable to not be intellectually humble in the face of that fact.
- tomcatfish 7y agoMakes me think of this essay [1] by the CIA comparing different common speech words to their probability. Some people might say "absolutely" and mean 95%, and 95% to them really only mans 80%. It is just important to explain why you think what you do, but also to not penalize people for a wrong estimate or they will stop trying at all. Otherwise, you will just get a stratified upper staff layer that has too much power to be removed that is "100% sure" about everything because it is better to be a yes-man than to be uncertain. [1]: https://www.cia.gov/library/center-for-the-study-of-intelligence/csi-publications/books-and-monographs/sherman-kent-and-the-board-of-national-estimates-collected-essays/6words.html#top https://www.cia.gov/library/center-for-the-study-of-intellig...
- bartimus 7y agoThen ever so often the opinions are about decisions that came into existence for the sake of making a decision. Solving problems that never existed.
- asveikau 7y agoI have been in a number of workplace situations where I try to accurately convey uncertainty of outcomes and people latch onto that part, and not the ~95% accurate core message I am really saying. Then they go to ask an overconfident jerk who is maybe 10-20% correct, but expresses it as 100% certain. Then I get the reputation for being the one who never knows what he is talking about, and the next time something comes up they won't even ask me, they will go straight to the overconfident one who consistently gives bad advice with no room for doubt. So I guess the short way of saying it: I think it's great to communicate when you are not sure, but you need buy-in from everyone that this is what everybody does. You can't have people that assume uncertainty is weakness, or expect that the world is more certain than it is. And it can get troublesome when you have a mix of different levels of honesty and humility. People get shafted for being honest.
- oehpr 7y agoWhen I was a just getting out of being a teen (17-19 ish?), I started a challenge (ideology? creed?) for myself. It was to "never be wrong". To do this I would have to be realistic of my certainties, be brutally honest with myself about what I thought I knew, how I knew it, and the likelyhoods of each. I had hoped I'd build up over time, a blurrier, but more accurate view of the world. I learned this lesson myself, people interpret uncertainty as simply "not knowing", if you "not know" enough you're considered not knowledgeable. I had thought stating my certainty would mean when I was very certain, people would take that information seriously. It was the exact opposite. Simply being uncertain means you arn't reliable and can't be trusted. I've mostly abandoned this way of thinking now. I don't even think like that internally any more either. It was not a useful challenge/ideology/creed for me. I take comfort that I'm at least no worse than anyone else.
- asveikau 7y ago"Never to be wrong" sounds like a big source of anxiety. I think for me it was always to admit that my mind isn't perfect, that it's always possible that the model built from assemblage of facts could be faulty. And a polite deference to opposing ideas. Some people in corporate politics will walk all over you for allowing such things. But I would call it not being a jerk.
- threatofrain 7y agoStrong opinions loosely held is for leadership, but possibly not for polishing theory with colleagues on distributed computation.
- azhu 7y agoThe situation described in the article is at least partially caused by people acting without understanding their motivations, or how to concert them. It can be drilled many layers into, or it can simply stated as having this work on your team requires everyone meet a certain level of maturity. If every team member understands the axiom that the singular reason for anyone's participation in the discussion of the idea/topic is strengthening the idea/collective understanding of the topic and can maintain that as their primary motivator when deciding how to act then you will find that what was interpreted as toxicity before is then interpreted as passion, and that the toxicity previously motivated by fear of looking bad is now reasoned into nonexistence because engaging in reasonable discussion via admitting to a blindspot is in service of the ultimate goal. You need some combination of things that get you the end result of everyone cognitively keeping their emotional reactions at bay if you want this style of thing to work on your team. edit: also, IMO the whole adding a percentage certainty qualifier to your statements misses the point, bless its heart. The reason discussion gets better results is because you get more data. Slapping a percentage estimator to your certainty implies that you know about how much data you already have (true) and that you know how much data is all the data (false). No one knows that. This is another axiom that's very helpful in diverting the emotional shrapnel that this style of debate can otherwise toss out because it allows everyone to be comfortably humble. Comfortably so because they will not be humbled by another person, but rather by the undeniable infinity of the universe, which some might call God.
- Lowkeyloki 7y agoI don't know if the solution proposed here is the answer, although I use it every day of my life. In fact, I've started to resent having to use it as it should be the understood default. But then I'm not prone to puffery. I can say that "strong opinions loosely held" is basically an oxymoron and never works in practice, assuming it actually means anything in the first place. The few places I've seen proudly proclaim this motto have been the most toxic, poorly managed businesses I've seen. That phrase has, to me, come to represent a big, giant glowing neon warning sign to stay far, far away.