You seem to be conflating driving traffic and monetizing. I mostly talk about paying money to sites like Google to drive traffic. You can only do this effectiv

You seem to be conflating driving traffic and monetizing. I mostly talk about paying money to sites like Google to drive traffic. You can only do this effectively if you are selling something. Unless you have a Bing-size budget, it's near impossible to arbitrage ad clicks into profitable visitors to an ad-supported site.