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The ever changing google analytics dashboard is not that easy to use for non technical folks. And then there's the whole "data analysis" thing.
by johnchristopher 8y ago
The ever changing google analytics dashboard is not that easy to use for non technical folks.
And then there's the whole "data analysis" thing.
- justkez 8y agoThe (lack of) speed and complexity of GA astounds me every time I go in (use it over a portfolio of businesses). Using it on a 100Mb connection is still like pulling teeth. I've researched building out a desktop app that pulls GA data over the API in the background so you can get key stats out much quicker, but it's quite an investment of time to be beholden to Google's platform. Now doing some dogfooding on a web analytics service I've been evolving that tries to answer the "why" of change in traffic/behaviour over time ("traffic's up today....not sure why?"). Google do this with their GA mobile app ("Insights") but what and when they show you don't seem to be too predictable.
- tangue 8y agoYep they redesigned it so much that I had to do a custom dashboard for a customer (think of it as a glorified counter from the 1990s) and I had to admit that even myself I get lost in Analytics and Adwords
- speedplane 8y ago> The ever changing google analytics dashboard is not that easy to use for non technical folks. True, but easier to learn than custom programming and visualizations. A smart English major can still figure it out on their own. Giving product managers the tools to do in-depth analysis is a huge plus. Otherwise, they just ask devs to run reports all the time, burdening devs and slowing down analysis.