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Has anyone done research whether stopping using Google Analytics impacts Google Search rankings?
by nnx 7y ago
Has anyone done research whether stopping using Google Analytics impacts Google Search rankings?
- busymom0 7y agoIf this could be proven, wouldn't it fall in the "antitrust" category?
- spongeb00b 7y agoTaking out the tracking code snippet increases your Google PageSpeed score. Which makes sense, but I was always amused that Google basically was taking points says for using their analytics in your site.
- cknoxrun 7y agoI struggle with this one. We have been on the Google roller coaster a few times now, where for no apparent reason our traffic goes up or down wildly. From this I have developed a (likely) irrational fear that messing with things by removing google analytics, or even adding a competitor on like Hotjar, will put us back on the roller coaster.