I'm really loving the way in which Gitlab and Github are looking to diversify their value-add offerings and auxiliary services without sacrificing any existing

I'm really loving the way in which Gitlab and Github are looking to diversify their value-add offerings and auxiliary services without sacrificing any existing basic git functionality or UX, and without aggressively directly competing on the same feature set. This makes it less of "gitlab or github?" and allows developers to more easily decide to use just one for each project based on whichever service better focuses on the project's primary long-term goals. If you find yourself in a 2-way split market on a core offering, I think this strategy by both parties is net beneficial for everyone rather than trying to directly compete on all the same features and offerings.