I agree with most of your comment. However, I don't think the claim that Google is launching a new element is ridiculous (even if I'm sad about it). That's more

I agree with most of your comment. However, I don't think the claim that Google is launching a new element is ridiculous (even if I'm sad about it). That's more or less how it worked during the IE vs Netscape war. Remember those fancy <marquee> and <blink> tags for example. Standardization came second.