Can Uber count on being the incumbent the way Amazon did? Amazon built up physical logistics infrastructure and a subscription service that serve as a barrier t

Can Uber count on being the incumbent the way Amazon did? Amazon built up physical logistics infrastructure and a subscription service that serve as a barrier to entry for competitors. Uber's only real market foothold is a network of drivers, the turnover rate of which is high. To most users, ride shares are a commodity. Savvy user's already check available services prior to booking.