The soda aisle in my grocery store has about 30 feet of shelf space for Coke and Pepsi, 10 feet for it's own no-name brand, and another 10 feet for the craft hi

The soda aisle in my grocery store has about 30 feet of shelf space for Coke and Pepsi, 10 feet for it's own no-name brand, and another 10 feet for the craft hipster pop.