I know disclosure is the in thing, but couldn't this have been forwarded to the affected companies without alerting the hordes of not-so-smart people using the

I know disclosure is the in thing, but couldn't this have been forwarded to the affected companies without alerting the hordes of not-so-smart people using the program to help them stop the attack? unixy appears to be a server company, surely they understand how hard dealing with an attack like this is... I guess that's viral marketing or something.