> Developing an app... How is one going to be competitive doing that? I tried to do it with a friend and failed. With apps looks are the more important than UX

> Developing an app... How is one going to be competitive doing that? I tried to do it with a friend and failed. With apps looks are the more important than UX, and I was mainly working on usability features. Also market research and understanding your target audience without data is really important. At Google, understanding the user / customer was really easy, it doesn't need that much empathy: just give the user more quality clicks by changing the ranking and give the advertiser more conversions per dollar spent.