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Brand recognition is huge. It's easy on HN to abstract this away as a simple scheme, but your customers are entrusting their lives. Lyft and uber initially had
by thatoneuser 7y ago
Brand recognition is huge. It's easy on HN to abstract this away as a simple scheme, but your customers are entrusting their lives. Lyft and uber initially had to pay out of pocket hourly wages to get drivers on board. Yes you can pretty much have insurance a car and a simple app and recreate the service but there's much more in it for anyone but big players. And why would they try jumping in at this point?
- freddie_mercury 7y agoI don't think brand recognition is huge. In my city I've seen people jump from Uber to Grab to GoJek in the space of 3 years as each new entrant slashes to win market share. No one has had any trouble switching.
- unreal37 7y agoThere's brand recognition. And then there's brand loyalty. Uber has a lot of recognition, but not necessarily loyalty.