Online retailers wasn't far-fetched at all. It wasn't obvious they were going to become the everything store and dominate the market, but it wasn't like people

Online retailers wasn't far-fetched at all. It wasn't obvious they were going to become the everything store and dominate the market, but it wasn't like people were perplexed by a business plan of selling books online and sending them to consumers. If people are perplexed by uber today it's because the unit economics look horrible, and it doesn't seem like they will improve without a major technological advance. Edit: TBF, I was curious so I checked out AMZN's first year of trading: https://finance.yahoo.com/quote/AMZN/history?period1=852883200&period2=894783600&interval=1d&filter=history&frequency=1d https://finance.yahoo.com/quote/AMZN/history?period1=8528832... They dropped 20% on day one. I don't think that reflects investor skepticism re: shopping online, but skepticism re: the myriad risks they faced as one of many money losing online retailers.