This is also a major problem; I have no problem buying Cheap Generic Wotsit from Factory X in Shenzhen - just don't give me 300 different "brands" to "evaluate"

This is also a major problem; I have no problem buying Cheap Generic Wotsit from Factory X in Shenzhen - just don't give me 300 different "brands" to "evaluate". The French Press category is awful for this, for example.