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If they charged $65/month, rather than $795, I bet they would have 10x more customers for this. How many people would buy cable if it was $1000/year, ditto for
by hop 16y ago
If they charged $65/month, rather than $795, I bet they would have 10x more customers for this. How many people would buy cable if it was $1000/year, ditto for cell phones, Basecamp, Salesforce, etc. A little pricing psychology can make a massive difference.
- domodomo 16y agoRight? I came here to post the exact same thing. My animal brain kicked in immediately at the $800 a year and thought "woah, why is it so much?" Then I realized that's just $65 or so year.
- domodomo 16y ago*$65 or so a month.
- maukdaddy 16y agoIt is much easier for business to pay yearly vs. monthly.
- ROFISH 16y agoI saw the "$795/" part and was like no way for $800/month. It seems I skipped over the "year" part.
- scootklein 16y agoThis seems to be more of a play into the enterprise and public sector markets. Startups have budgets that can vary wildly from month to month, but enterprise and educational departments usually have fixed budgets for the year for each department, and there's little "discretionary" budgeting. $800/year represents a known quantity that they know won't change in price, and thus it's a lot easier to get approval to get it in the budget.