Design quality for a UI, ordered easiest to hardest: 1) Information dense 2) Looks good in screenshots 3) Information dense and easy to use 4) Information d

Design quality for a UI, ordered easiest to hardest: 1) Information dense 2) Looks good in screenshots 3) Information dense and easy to use 4) Information dense and easy to use and looks good in screenshots An awful lot of designers stop at 2 because a 4 is way harder to achieve, yet a 2's pretty easy to sell (to "stakeholders"). The result is at least sometimes (sometimes) better than a 1. They may also drop a 3 to a 2, though, and it's really hard to later turn a 2 into a 3 (since it's "uglier", so harder to sell) and a 2 is so different in character from a 4 that it can't even really be considered progress toward it (a 3 might be).