Start with Mike Weinberg, it's a terrific primer. Chapter 14: Planning & Executing the Attack is brilliant > https://www.goodreads.com/book/show/15863998-new-s

Start with Mike Weinberg, it's a terrific primer. Chapter 14: Planning & Executing the Attack is brilliant > https://www.goodreads.com/book/show/15863998-new-sales-simplified https://www.goodreads.com/book/show/15863998-new-sales-simpl... The Sales Tuners Podcast occasionally has good food for thought > https://www.salestuners.com/ https://www.salestuners.com/