What do you mean "pad things"? Most of my clients have a set word limit for each article. They set the limit, and I simply don't go over it, although sometimes

What do you mean "pad things"? Most of my clients have a set word limit for each article. They set the limit, and I simply don't go over it, although sometimes I do because there is a lot more to say. And sometimes I write a lot less because there isn't much else to add to the topic. I find that clients are more receptive to the per-word system because it gives them some control over how much they have to pay. If you write some bullshit articles about "1000 ways to be happy instantly must-see immediately" -- then sure, pad away. Personally, I take great pride in my portfolio and want my content to be read, shared, promoted, etc. It's an entirely different attitude. And certainly a lot less straining on your brain.