It used to be "Embrace, extend, extinguish"- Microsoft would promote a technology, then extend in their own way, then use that extension to kill off the competi

It used to be "Embrace, extend, extinguish"- Microsoft would promote a technology, then extend in their own way, then use that extension to kill off the competitors also using the same tech. Now it's more like "Acquire, Advocate, Assassinate". Big companies buy small tech startups doing neat things for customers. They fund it, highly promote it, integrate it with their stack. Then they kill off the critical pieces that made the original company loved by their users. They buy the devs, the tech, and the customers but kill the soul of whatever it was they acquired.