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Correct, this is definitely very draining. My solution was to add a marketing wing to my consultancy. That marketing wing is hyper focused on launch and growth
by lprubin 7y ago
Correct, this is definitely very draining. My solution was to add a marketing wing to my consultancy. That marketing wing is hyper focused on launch and growth strategy. A high percentage of my clients purchase this "upsell" and the projects go much better post launch. Win/Win. More successful projects = better case studies + more tech work on those successful projects + more marketing work, etc etc etc. It becomes a virtuous cycle.
If you don't feel up to adding this offering, partner with another agency who already does it.
- jrumbut 7y agoI wore out my throat telling entrepreneurs that they needed money, users, or someone who could bring in either. I responded to the pain of selling shovels to people doomed to get stuck underground by going to established, profitable businesses only but I love the idea of having a marketing service. Maybe you could get affiliated with some investors too? Why not?