This part jumped out at me: "The longer you stay, the more likely you are to become a premium user. While less than 1% of active users sign up for premium cont

This part jumped out at me: "The longer you stay, the more likely you are to become a premium user. While less than 1% of active users sign up for premium content in the first month, approximately 20% of active users (7.5% of total users) are paying users by month 29" There's a lot of discussion on HN about whether "Freemium" is good or bad, for Evernote at least it sounds like it's a win if their best route to getting paying customers is to entice you to use the product for an extended period of time.