3 ms·

I am not a Amazon Seller, so this might be incorrect. I remember reading that to avail the unique label/id with the Transparency program, the Seller must use

• ikeboy 7y ago
  That is correct. The idea being that people should be able to sell authentic product even if purchased elsewhere.
  • ensignavenger 7y ago
    That is a power play by Amazon. They could have implemented an open code generation algorithm where manufacturers could opt to generate their own codes signed by a public key, without sharing manufacturing quantities with Amazon, and accomplished the same thing, but chose not to. I suppose a manufacturer with the current system could hide quantities by generating way more codes than they actually need and only using a small percentage of them.... even with that Amazon could detect which ones were scanned and how often, so the manufacturer would have to randomly scan the unused codes, and maybe rotate the IP addresses they use! An open protocol not controlled by any one player would be much preferred.
    • ikeboy 7y ago
      Sure. In exchange for solving your entire counterfeit problem in one fell swoop, you give Amazon a bit of info. For anyone with significant issues with counterfeits, this is vastly cheaper and more effective than having to test order unauthorized sellers to see if the goods are authentic.