Inbound marketing first. Create great content. Setup a landing page. Start writing blog posts. Start creating videos, presentations and other stuff. The goal is

Inbound marketing first. Create great content. Setup a landing page. Start writing blog posts. Start creating videos, presentations and other stuff. The goal is to build a brand even if small. When you are just starting out, no one knows who you are or what your product is all about. So instead of trying to tell people, let them find you/it. Nothing wrong with making phone calls btw but don't only do that.