If that 2-5 second animated sequence is smack dab in the middle of an article I'm trying to read, because the author is trying to be "cool" and "in with the int

If that 2-5 second animated sequence is smack dab in the middle of an article I'm trying to read, because the author is trying to be "cool" and "in with the internets" by including some popular animated meme macro? You bet your bellybutton that I need to be able to stop it from distracting my eyes from the text. Human sight has evolved to be attracted to movement.