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The technical aspects of this article are super interesting, but also the aspects that talk about adobe's early business model: Adobe’s original business model
by awongh 7y ago
The technical aspects of this article are super interesting, but also the aspects that talk about adobe's early business model: Adobe’s original business model was to sell this font technology to people that make printers, and sell special recreations of fonts, with added hints, to publishers, which is why Adobe, to this day, sells their versions of Times and Futura. Adobe can do this, by the way, because fonts, or, more formally, “typefaces”, are one of five things explicitly excluded by US Copyright Law, since they were originally designated as “too plain or utilitarian to be creative works”. What is sold and copyrighted instead is the digital program that reproduces the font on the screen.
An interesting way to look at this technology from a startup perspective. From the new industry of digital printing they found a business model based on the loophole that fonts are uncopywritable and could be monitized.