This sales article [1] talks about focussing on a specific niche (Recipe blogs => Paleo recipe blogs => Paleo recipe blogs run by women), and then creating an e

This sales article [1] talks about focussing on a specific niche (Recipe blogs => Paleo recipe blogs => Paleo recipe blogs run by women), and then creating an echo chamber within that specific niche. This helps you spread by word of mouth, or you point to existing customers within that niche when selling to others. > Once you are the big fish in a very small pond then you want to jump over into a neighboring pond. The tendency is to immediately go mainstream, but you probably don’t yet have enough traction for that. Once we found success with a subset of fitness blogs I looked for others in a similar industry. So we went from interval training blogs, to running blogs, to powerlifting blogs. Then from there it’s easy to step into the diet/recipe blogs that have overlap. Instead of trying to become the best in "your corner of the country", you could focus on the corner of some specific niches. [1] https://nathanbarry.com/sales/ https://nathanbarry.com/sales/