I'd argue despite the posted revenue figures that no, it isn't right for Blizzard to focus on mobile. They are a total no-name to mobile gamers, and mobile gam

I'd argue despite the posted revenue figures that no, it isn't right for Blizzard to focus on mobile. They are a total no-name to mobile gamers, and mobile gamers in general don't care about brand and have no loyalty. They will play what their friends tell them to, which will almost always be and remain one of the top 10 titles with maybe half of said titles changing hands every year. Yes, companies like Bethesda, EA, Activision, etc have the developer talent and cash to build games that could reach that top 10 app store status, but even they don't have the influence to buy their way there from Google, and the demographics of mobile gamers have very little overlap with traditional video gamers... at least in the audience they want, either very young children or middle aged adults that will spend all their free time on the one game constantly putting money in the slot machine. If core gamers are going to dedicate themself to one title, its going to be a full featured experience, not a click bot braindrain. So Blizzard is in large part sacrificing what gives their brand value (their appeal to core gamers) to enter a market they have no stake in or guarantee of success because they see other games winning the app store lottery to make fortunes on very little developer investment and want that money. Its like being a business owner who sells their stake to buy lottery tickets. Sure, maybe you do win the jackpot of several hundred million without strings attached but you threw away reliable income for hard work to gamble with total chance.