Those robo-advisors definitely shook things up, but it seems like the giants (Schwab, Fidelity, etc) have rolled out their own in order to compete. It actually

Those robo-advisors definitely shook things up, but it seems like the giants (Schwab, Fidelity, etc) have rolled out their own in order to compete. It actually is now a really competitive landscape where the incumbents can offer additional support for a fee which Betterment and Wealthfront aren't able. And a lot of people get comfort from knowing that they can pick up the phone and call someone. Note: I'm not in that camp, I have multiple Wealthfront accounts (Investment, IRA, and child's accounts) and am really happy with it, but I don't need or want to ask anyone questions about my asset allocation