5 ms·

Good public relations (PR) is not intuitive. The best practice when it comes to bad news is Robert Dilenschneider's advice to "tell it all and tell it fast", bu

Good public relations (PR) is not intuitive. The best practice when it comes to bad news is Robert Dilenschneider's advice to "tell it all and tell it fast", but companies are often hesitant to do so for legal and political reasons. EDIT: To elaborate, getting ahead of an unfolding story is difficult even for experienced PR people. One misplaced word may be taken out of context or even used as admission of guilt in an ongoing investigation. This is generally why PR folks default to true generalities, e.g. "we care about our customers' safety" or "what happened is terrible and should be prevented from happening again". My knowledge of PR is limited to the book "When the Headline Is You" which I highly recommend. It gives a great perspective on how companies manage themselves in the public light.

petilon 7y ago
>The best practice when it comes to bad news is Robert Dilenschneider's advice to "tell it all and tell it fast" When it comes to disclosing hacks, standard practice is to disclose a small hack first then disclose that the hack was "worse than previously thought". Examples: https://www.slashgear.com/outlook-com-hacks-is-worse-than-microsoft-first-claimed-14573231/ https://www.slashgear.com/outlook-com-hacks-is-worse-than-mi... https://news.vice.com/en_us/article/a3pqqb/the-facebook-hack-is-way-worse-than-previously-thought https://news.vice.com/en_us/article/a3pqqb/the-facebook-hack... https://www.scmp.com/news/hong-kong/law-and-crime/article/2172796/cathay-pacific-cyberattack-far-worse-previously-thought https://www.scmp.com/news/hong-kong/law-and-crime/article/21... https://www.theregister.co.uk/2018/02/13/equifax_security_breach_bad/ https://www.theregister.co.uk/2018/02/13/equifax_security_br... https://www.trustedreviews.com/news/ba-hack-investigation-3611486 https://www.trustedreviews.com/news/ba-hack-investigation-36... https://www.thedailybeast.com/iran-hack-worse-than-reported https://www.thedailybeast.com/iran-hack-worse-than-reported
deleted 7y ago
[deleted]

petilon 7y ago

>The best practice when it comes to bad news is Robert Dilenschneider's advice to "tell it all and tell it fast" When it comes to disclosing hacks, standard practice is to disclose a small hack first then disclose that the hack was "worse than previously thought". Examples: https://www.slashgear.com/outlook-com-hacks-is-worse-than-microsoft-first-claimed-14573231/ https://www.slashgear.com/outlook-com-hacks-is-worse-than-mi... https://news.vice.com/en_us/article/a3pqqb/the-facebook-hack-is-way-worse-than-previously-thought https://news.vice.com/en_us/article/a3pqqb/the-facebook-hack... https://www.scmp.com/news/hong-kong/law-and-crime/article/2172796/cathay-pacific-cyberattack-far-worse-previously-thought https://www.scmp.com/news/hong-kong/law-and-crime/article/21... https://www.theregister.co.uk/2018/02/13/equifax_security_breach_bad/ https://www.theregister.co.uk/2018/02/13/equifax_security_br... https://www.trustedreviews.com/news/ba-hack-investigation-3611486 https://www.trustedreviews.com/news/ba-hack-investigation-36... https://www.thedailybeast.com/iran-hack-worse-than-reported https://www.thedailybeast.com/iran-hack-worse-than-reported

deleted 7y ago

[deleted]