Do you realize that the automotive is the #1 spender on advertising, with a $50 billions yearly budget according to Publicis[0]. It spent $9 billions in 2018 ju

Do you realize that the automotive is the #1 spender on advertising, with a $50 billions yearly budget according to Publicis[0]. It spent $9 billions in 2018 just for digital ads – a minor channel for auto brands, up 17.3% year over year[1]. Note that car reviewers often accept to review new cars only when the manufacturing company has signed an deal for advertising campaigns with a sister company of the media organization. Also, media generates far more clicks with scandal-mongering headlines > clicks > ads views/impressions for auto advertisers > revenue for the publisher > exclusive car reviews > clicks > etc. Tesla's marketing activities are just a drop in the ocean: no ad budget, a few official social media account, a referral program limited to Tesla owners, and a few product reveals. [0] https://adage.com/article/cmo-strategy/tv-networks-beware-auto-ad-spending-slow-a-crawl/316850 https://adage.com/article/cmo-strategy/tv-networks-beware-au... (calc: 35.5/.76) [1] https://www.emarketer.com/Article/US-Auto-Industry-Middle-of-Robust-Digital-Ad-Spending-Growth/1014049 https://www.emarketer.com/Article/US-Auto-Industry-Middle-of...