A lot of the issues raised recently in our industry around privacy or algorithmic bias come from the fact that as an industry tech has the hubris to believe tha

A lot of the issues raised recently in our industry around privacy or algorithmic bias come from the fact that as an industry tech has the hubris to believe that it knows better than its users what is best for them. A good way to summarize, "users want control," is to note that, "users don't want to be screwed." Users don't want to be put into a situation where they have lost so much power, they don't have practical options, or the only options they have left are punitively unpleasant.