I agree that they need more than just a CEO. IBM's problems are very serious: 1. mid-level staff that's not technical, unable to get results quickly (one tends

I agree that they need more than just a CEO. IBM's problems are very serious: 1. mid-level staff that's not technical, unable to get results quickly (one tends to get that mentality from massive open-ended consulting engagements w/o clear success metrics in place) 2. surreal TV ads aside, their brand is not visible on a daily basis, there's no consumer offering with IBM logo on it 3. there is no modern cloud offering (Softlayer ain't one) 4. their marketing of Watson has been so extreme, and so out of touch with technical realities, it's becoming a liability