Could be that he's calling out the company he has in-depth knowledge about before those others specifically because he understands it the best. Also, it's more

Could be that he's calling out the company he has in-depth knowledge about before those others specifically because he understands it the best. Also, it's more impactful for someone to say "the thing I've created has become a monster" than "the thing that's in direct financial competition with the thing I created is a monster" because it doesn't feel like misdirection. It feels more honest.