> why is facebook first? Because the article's written by a Facebook co-founder and the framing here is therefore through that lens? I think any of the others

> why is facebook first? Because the article's written by a Facebook co-founder and the framing here is therefore through that lens? I think any of the others could have (and have been previously) chosen as the one to focus on. On a more philosophical point, Facebook is very "personal". The core money-making business acts of Google and Amazon are focused around intent to do something, whereas Facebook's entire raison d'etre is to monopolise the whole gamut of your daily interaction. That's not to say the others aren't either, but it's so explicit to who Facebook is, they're an easier one to focus on first.