>These models reflect what users do -- isn't that much more democratic than employees deciding? What users do is different from what users would like to do. If

>These models reflect what users do -- isn't that much more democratic than employees deciding? What users do is different from what users would like to do. If people's aspirations lined up with their real behaviors, Planet Fitness wouldn't have a business model. But when navigating the world people often want to improve themselves into something they want to be, not fall deeper into the worst tendencies they exhibit in any given moment.