I don't think any of the bad press was justifiable, but it is a pretty crappy company name. Sorry. It's true. Try and think of ways you can confuse the name "Go

I don't think any of the bad press was justifiable, but it is a pretty crappy company name. Sorry. It's true. Try and think of ways you can confuse the name "Google", or "Amazon", or "Yahoo". Now think of ways you can confuse a name like "EasyDNS". EarlyDNS, EveryDNS, EastDNS, EaseDNS, EachDNS, InterDNS... You should always choose a company name _very carefully_ to limit this kind of human stupidity.