Insurance companies care a lot of drug prices since they pay a bulk of it. For example a 20% copay is not uncommon for expensive drugs to encourage use of cheap

Insurance companies care a lot of drug prices since they pay a bulk of it. For example a 20% copay is not uncommon for expensive drugs to encourage use of cheaper generics. Drug companies in turn provide copay assistance so consumer are less concerned about the high prices they charge the insurers. The drug companies in turn raise prices to cover the assistance. Meanwhile those without insurance coverage are left high and dry.