You mean the Apple that has designed all their hardware and software to not spy on you? You mean the Apple that takes IoT security seriously that involves a ce

You mean the Apple that has designed all their hardware and software to not spy on you? You mean the Apple that takes IoT security seriously that involves a certification process versus Google who just killed off their Nest ecosystem? You mean the Apple that stood up to the FBI? Sure proprietary connectors are on some of their products, but it sounds like you consider USB-C proprietary now? Apple has moved a number of their devices to USB-C and that will probably only go up overtime. Apple has physical retail presence, which makes purchases, repairs, and other interactions easy for customers. Apple isn't perfect, but I don't think you're looking at the same Apple everyone else is.