There was a pretty decent Reply All podcast about this: https://gimletmedia.com/shows/reply-all/z3hlwr/109-is-facebook-spying-on-you https://gimletmedia.com/sho

There was a pretty decent Reply All podcast about this: https://gimletmedia.com/shows/reply-all/z3hlwr/109-is-facebook-spying-on-you https://gimletmedia.com/shows/reply-all/z3hlwr/109-is-facebo... In short, you can't. People want to believe what they want to believe. Maybe if you have someone receptive you can explain the absurd number of correlations advertisers can make from your profile, and the fact that a guess only has to be right once for it to see like Facebook is listening to you while advertisers make tens or hundreds of guesses every day. No one wants to hear this explanation though, so I wouldn't expect to convince anyone. :)