The issue isn't about giving away any big secret, it's about violating the 'quiet period' rules. It's a 'if you give them an inch, they'll take a mile' situati

The issue isn't about giving away any big secret, it's about violating the 'quiet period' rules. It's a 'if you give them an inch, they'll take a mile' situation regarding what some insiders will try to sneak in to interviews/statements if they can get away with it. So the potential punishment of having their IPO date pushed back (or worse), even for something seemingly as trivial as saying 'soon', generally keeps people in line.