I think you overestimate how much free capital the average person has. Even in my case, where I could afford an iPhone with max storage (to assuage my previousl

I think you overestimate how much free capital the average person has. Even in my case, where I could afford an iPhone with max storage (to assuage my previously stated concerns), I'd have a really hard time justifying it. We budget pretty diligently, so we'd have to justify to ourselves why paying a premium to Apple is a better use of our capital than anything else. I came really close to buying an iPhone 8+ about a year back, but the Samsung Galaxy S9+ beat it out hardware-wise and was considerably cheaper. I'll grant you that Apple providing better software support for their phones was a huge advantage. And their stance on privacy is leagues apart from Google's. So, I could work out the math on that iPhone 8+ and call it roughly breakeven. I typically keep a phone for 3 years, so the per annum cost was roughly the same. But, for that money I likely wasn't going to be happy and that factors in. I just wasn't going to have what I want out of a phone and I'd have to console myself with having an intangible benefit of better privacy. I care about privacy, but trying to be honest with myself, that likely wasn't going to make me feel better about paying $200 extra because Apple doesn't think I need a microSD slot. My wife has a completely different hang-up. She gets very nervous about carrying around a fragile $800+ device. And she'd lose her mind if she misplaced such an expensive device. Prior to inheriting my Lumia 950 XL, she had a Lumia 640 she loved and only paid $30 for. So, she was never going to be happy with an iPhone 8 either. If Apple had refreshed the SE device, we may very well have made the switch to iOS. But, they want to sit at the high-end of the market -- as is their right -- and so we decided to self-select out. All of this is a really long-winded way of saying that affordability isn't the only concern when it comes to making a purchase. For all its other faults, the Android ecosystem provides many options to suit people's budgets and comfort zones. And yet again, I have to lament the demise of Windows 10 Mobile because it really offered the best of both worlds there.