4 ms·

does anyone think the constant stream of tesla "news" is more than tesla-orchestrated promotion? This is company with a seemingly endless series of difficulties

does anyone think the constant stream of tesla "news" is more than tesla-orchestrated promotion? This is company with a seemingly endless series of difficulties and a seemingly endless series of puff-pieces. Sorry. I meant independent, objective, spontaneously occurring flattering press.

vr46 7y ago
Yes.
rasz 7y ago
Hard to be impartial when you have been promised $500K worth of free cars https://electrek.co/2019/01/17/tesla-roadster-free-killed-referral-program/ https://electrek.co/2019/01/17/tesla-roadster-free-killed-re...
- rcMgD2BwE72F 7y ago
  Do you realize that the automotive is the #1 spender on advertising, with a $50 billions yearly budget according to Publicis[0]. It spent $9 billions in 2018 just for digital ads – a minor channel for auto brands, up 17.3% year over year[1]. Note that car reviewers often accept to review new cars only when the manufacturing company has signed an deal for advertising campaigns with a sister company of the media organization. Also, media generates far more clicks with scandal-mongering headlines > clicks > ads views/impressions for auto advertisers > revenue for the publisher > exclusive car reviews > clicks > etc. Tesla's marketing activities are just a drop in the ocean: no ad budget, a few official social media account, a referral program limited to Tesla owners, and a few product reveals. [0] https://adage.com/article/cmo-strategy/tv-networks-beware-auto-ad-spending-slow-a-crawl/316850 https://adage.com/article/cmo-strategy/tv-networks-beware-au... (calc: 35.5/.76) [1] https://www.emarketer.com/Article/US-Auto-Industry-Middle-of-Robust-Digital-Ad-Spending-Growth/1014049 https://www.emarketer.com/Article/US-Auto-Industry-Middle-of...
  - rasz 7y ago
    Doesnt change the fact _this_ particular blogger personally holds a paper promising him $500K worth of supercars .. if, and only if Tesla doesnt bo under before releasing Roadster somewhere in 2021-2022. Id say half a million dollars is enough to make you strongly biased.
woodandsteel 7y ago
Check out the source of this article, electrek.co. It has lots of Tesla pieces, but they are all substantive. The reasons there are so many Tesla stories is that Tesla is doing lots of things, including lots of things no one else has done.

vr46 7y ago

Yes.

rasz 7y ago

Hard to be impartial when you have been promised $500K worth of free cars https://electrek.co/2019/01/17/tesla-roadster-free-killed-referral-program/ https://electrek.co/2019/01/17/tesla-roadster-free-killed-re...

rcMgD2BwE72F 7y ago
Do you realize that the automotive is the #1 spender on advertising, with a $50 billions yearly budget according to Publicis[0]. It spent $9 billions in 2018 just for digital ads – a minor channel for auto brands, up 17.3% year over year[1]. Note that car reviewers often accept to review new cars only when the manufacturing company has signed an deal for advertising campaigns with a sister company of the media organization. Also, media generates far more clicks with scandal-mongering headlines > clicks > ads views/impressions for auto advertisers > revenue for the publisher > exclusive car reviews > clicks > etc. Tesla's marketing activities are just a drop in the ocean: no ad budget, a few official social media account, a referral program limited to Tesla owners, and a few product reveals. [0] https://adage.com/article/cmo-strategy/tv-networks-beware-auto-ad-spending-slow-a-crawl/316850 https://adage.com/article/cmo-strategy/tv-networks-beware-au... (calc: 35.5/.76) [1] https://www.emarketer.com/Article/US-Auto-Industry-Middle-of-Robust-Digital-Ad-Spending-Growth/1014049 https://www.emarketer.com/Article/US-Auto-Industry-Middle-of...
- rasz 7y ago
  Doesnt change the fact _this_ particular blogger personally holds a paper promising him $500K worth of supercars .. if, and only if Tesla doesnt bo under before releasing Roadster somewhere in 2021-2022. Id say half a million dollars is enough to make you strongly biased.

woodandsteel 7y ago

Check out the source of this article, electrek.co. It has lots of Tesla pieces, but they are all substantive. The reasons there are so many Tesla stories is that Tesla is doing lots of things, including lots of things no one else has done.