> Drugmakers have been resistant to advertising list prices, saying it's simply the price that's advertised, and not what consumers actually pay. Jeez guys, yo

> Drugmakers have been resistant to advertising list prices, saying it's simply the price that's advertised, and not what consumers actually pay. Jeez guys, you’re supposed to hide the ball a little bit! In seriousness, this probably won’t have much of an effect. Insurance companies decide what they’re going to pay, which has little to do with the sticker price. Consumers, for their part, do not generally pay out-of-pocket for drug regimens at all — if they are rich enough to pay without being bankrupted, they’re rich enough to be insured.