The first thing that comes to mind here is Google trying to remove the edge they themselves required to get into the position they are now in. They used and abu

The first thing that comes to mind here is Google trying to remove the edge they themselves required to get into the position they are now in. They used and abused data for two decades (and will continue to do so) to become an absolute behemoth. If they now play the "privacy" card it will stifle competition even more, as there will forever be a compromise on either the amount of data they are able to gather, or the public perception due to being less "privacy" focused than big G.