That's accurate description of their business interests. They keep you hooked onto the product by offering you something which you most likely can't live withou

That's accurate description of their business interests. They keep you hooked onto the product by offering you something which you most likely can't live without (Maps) and in return they also hope you will spend money on things they advertise. You as well as I won't ever click on those explore features / ads but I think there's enough users who do which makes it worthwhile for them to push it in our faces.