3 ms·
Newspapers, television, blogs, direct mail, billboards, etc. all rely on a modicum of audience targeting. Don't pretend that P&G would naively pay for laundry
by bduerst 8y ago
Newspapers, television, blogs, direct mail, billboards, etc. all rely on a modicum of audience targeting. Don't pretend that P&G would naively pay for laundry detergent ads in Playboy magazine because they didn't know who the magazine's audience was.
As with all things, it scales with technological advancements, which also includes new responsibilities (that this article is mentioning).
- falcolas 8y agoThere’s a marked difference between targeting ads based on the surrounding content and targeting ads based on my age, gender, location, browsing history, purchasing history, religion, job, income, and social network. Claims that they are equivalent feel like an attempt to normalize such invasive ad targeting.
- bduerst 8y agoNothing in my comment said they were equivalent - As with all things, it scales with technological advancements, which also includes new responsibilities (that this article is mentioning).